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It's what guides us

Our Mission, Vision & Values

AT VTR, our team is guided by our company's Mission, Vision, and Values. Our dedication to the mission "to enhance life" and the vision of pioneering industry-shaping part handling solutions underpin our company's success. At the core of VTR's values, you'll find an unwavering commitment to innovation, quality, integrity, and care, which serves as our guiding light in all our endeavours.

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Our Guiding Compass: Mission, Vision & Values

Enhance Life

Our Mission

Whether for our customers, our suppliers, vendors, or our customer’s customers, our goal is to improve the quality of life. 

Bring It To Life

Our Vision

Our Vision is to Bring to Life Part Handling Solutions that Shape the Industry. As a North American leader in automated part handling solutions, we want to challenge the future and continuously invest our efforts into providing cutting edge and repeatable solutions. 

It's who we are

Our Values

Our Values shape who we are: Innovation, Quality, Integrity, and Care. 

Our Values

What Shapes & Guides Us


  • We take calculated risks to find the solution while leveraging industry/historical knowledge and technological trends.
  • We embrace the future and nurture creativity to keep VTR ahead of the competition.
  • We invest in equipment and continuously educate our community to produce the highest caliber products.
  • We update existing products with new innovations to enhance customer satisfaction.
  • We never give up … what is impossible?


  • We vigorously audit all equipment at various production stages to ensure it meets VTR’s standards.
  • We never cut corners. We do it the VTR Way.
  • We always strive to deliver the highest quality products and services by providing designed and fully machined solutions – no hand-finessing.
  • We always stand by the VTR standards of quality and own our output.


  • We maintain an unwavering commitment to our customers and to ourselves.
  • We are transparent and respectful with everyone.
  • We build and nurture trust with everyone by being dependable, professional, honest, and friendly.
  • We always take responsibility and pride in what we do and hold ourselves to the highest personal and professional standards.


  • We are passionate, professional, and dedicated in what we do and why we do it.
  • We build an environment that helps everyone feel safe and free to express themselves.
  • We demonstrate a selfless attitude with everyone while maintaining the best interests for our customers and ourselves.
  • We treat people the way we want to be treated while respecting everyone’s boundaries.
  • We respectfully share and openly receive beneficial feedback.

Does our mission, vision and values align with yours? Get in touch with our team to see how we can work together.

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